Category Archives: Quick Thought

The Challenge to Notice Things

A few weeks ago, at the end of a business design class that featured active listening exercises, our instructor challenged us to notice things. We live our lives within routines and it is so easy to overlook changes or anything … Continue reading

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This Season of Endless Discounts – Canadian Retail Market Indicators

This eholiday season has been overwhelming. I feel that my phone has been kicked into overdrive, it is constantly vibrating to let me know that Canadian retailers are offering ridiculously large discounts. Of these retailers, the most relevant to me … Continue reading

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Bomb Diggity Healthy Chinese Takeout – Shrimp Noodles

I have the upmost respect for those that work full-time that still find the time and energy to train like a beast and compete at a high level. I have even more respect for those that work full-time, go to … Continue reading

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Top to Bottom Disconnect – the Grocery Store

During a market research class last semester my prof shared the basis of a project she had worked on. She revealed that for one project a lab created  mock grocery store shelves and invited participants to test displays. This particular … Continue reading

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On Being Brave.

It was roughly 2C, -3C with windchill (but then only my mother cares abut windchill), with sleeting snow and rain falling from the clouded Toronto afternoon sky. Despite being clothed in merely a white short sleeve, a pair of black … Continue reading

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2014 IIHF Championships Hosted by Sweden – the Canadian Connection in Ad Space

Due to the crazy iced-over roads near my parents’ home during the holidays I resorted to running indoors at a nearby gym to avoid a) breaking anything b) irritating my hypermobile SI joint . Country music alone couldn’t withstand the … Continue reading

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Weighing Bad with Good. How can it be defined?

Hypothetical Setting: A teenage boy grows up in a rough part of town. Drugs, gang wars, guns, they’re all part of daily life as he knows it. One day his bros decide to rob a corner store and flash a few … Continue reading

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