Monthly Archives: March 2014

Kara Goucher, Oiselle, Brand Awareness

Earlier this week while browsing Letsrun.com during a study break a post caught my eye, one of the most well-known female marathon runners, Kara Goucher, had made the move from Nike to Oiselle. I had no brand awareness of Oiselle … Continue reading

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Top to Bottom Disconnect – the Grocery Store

During a market research class last semester my prof shared the basis of a project she had worked on. She revealed that for one project a lab created  mock grocery store shelves and invited participants to test displays. This particular … Continue reading

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